Earlier today (3rd June 2020), Facebook announced that it has entered into a global deal with Saregama. The social media giant will be licensing one of India’s oldest and largest music label’s music for videos and other social experiences across its other services like Instagram.
In simpler terms, Facebook is bringing songs from the music label to its global social media platform. This arrives after Saregama entered into a partnership with the Swedish music giant Spotify just a few weeks prior. Now, users will be able to choose a wide variety of music to add to their videos, stories, and more via music stickers that are owned by the Indian label. These songs can now be accessed on Facebook and Instagram.
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For those unaware, Saregama is one of the largest record labels from the Southeast Asian country, with tracks from various iconic Indian musicians like Lata Mangeshkar, R.D. Burman, Mohammed Rafi, Talat Mahmood, Manna Dey, Kalyanji-Anandji, and Hemant Kumar. It has over 100,000 songs under its belt, which include Bollywood songs, ghazals, and others in more than 25 different languages.
The deal with an Indian music label isn’t exactly a new beginning for Facebook as it has already partnered with other giants in the industry. This includes Yash Raj Films, Zee Music Company, and T-Series, which is the top YouTube channel in the world. Back in 2019, reports had surfaced regarding the Facebook testing out Indian music labels for its videos and other features in India and Indonesia and now it seems that these trials were a success with Indian music being available on a global social platform.
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(Via)
