Huawei has bought various full page advertisements in popular newspapers in the UK, which seems to be an effort to fight against the government’s fears regarding its involvement in 5G network deployment.
For those unaware, the UK had initially granted Huawei access to develop 5G in non-core areas along with a strict market share cap. However, a few conservatives within the Parliament have raised concerns against the Chinese tech giant and have forced the Prime Minister to review the involvement of Huawei altogether. Thus, the company has bought various full page ads to advocate for its position.
In the ads, Huawei shared that, “For nearly 20 years, we’ve supplied the U.K.’s mobile and broadband companies with 3G and 4G, But some now question our role in helping Britain lead the way in 5G.” This was seen in Britain’s national newspapers, like The Guardian, Daily Telegraph, Times, Mirror, Sun, and Daily Mai. A few regional newspapers have also featured this ad.
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According to their respective websites, this would’ve cost Huawei £18,000 (roughly $23,000) for a full page advertisement in The Guardian, and £46,000 (roughly $58,000) for Daily Telegraph. Furthermore, the company has also extended this social campaign towards business publications, digital platforms, and newsletters as well.
Earlier this year, the UK Government had labeled Huawei as a “high risk vendor.” However, it later allowed for its participation with a 35% market cap. Although now, the country seems to be moving ahead to replace all existing and planned telecom equipment provided by the Chinese company. With a complete replacement being impossible by 2023, but the prohibition of new purchases and installations starting the same year.
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(Via)
