Hisense held a product launch event today where it officially unveiled the Hisense ULED U7 TV. The new smart TV supports 120Hz refresh rate, 100-level full array dynamic backlighting, AI+MEMC motion compensation technology and more. 
The Hisense U7 boasts of a 130% BT.709 high color gamut, and △E can be within 1.14. Hisense U7 has a 100-level full-array dynamic backlight and is equipped with an AI light control chip. With AI, the display maintains the highest brightness. The maximum contrast can reach 8900 to 1. The Hisense U7 also supports 120Hz screen refresh rate and incorporates VRR variable refresh rate technology, which can ensure the stability of the screen when displaying frames with large frame rate changes.
Hisense U7 supports MEMC dynamic compensation technology. The company claims that the AI+MEMC algorithm can be used to directionally and accurately compensate for moving objects, while protecting fixed scenes, improving fluency and reducing screen loss.
In terms of the hardware, Hisense U7 ULED TV is equipped with a Quad-core Cortex-A73 top-architecture CPU paired with 3G RAM and there is 128G storage onboard. The smart Tv also comes with an independent NPU can provide up to 1TB of computing power. According to the official, the CPU+GPU dual-mode game accelerator can make the average input delay in the game mode less than 20ms, making player operation handier. At the same time, Hisense partners with Tencent’s START cloud games and Tianyi cloud gaming platforms to provide ultra-cloudy game contents which can be opened with downloading. In addition, the average decoding delay of the smart TV is said to be less than or equal to 8ms.
For audio output, the Hisense U7 smart TV is equipped with a 6-channel full-range sound system, with three-way sound design. At the software level, the AI Focus audio lossless repair technology helps to reproduce the surging sound waves. Hisense Teana engine acoustic design + DTS virtual X surround sound effect all enhances the audio output.
Hisense U7 also supports Care + comfortable vision The smart TV is said to utilise an exclusive patented technology with 960Hz multi-segment synchronous backlight scanning, no residual vision, and zero picture freeze. For children, the U7 also features an independently developed a visual protection system. It recognizes the viewing distance and posture through AI, supports real-time reminders, and the TV can also automatically adjust the comfortable light source.
The smart TV features a front camera and also supports AI gesture control. With the gesture control, users can perform high-frequency operations such as pause and volume adjustment. Hisense U7 also supports AI fitness function. Hisense says the high-definition camera can identify and track the 22-point bone joints to help correct movements.
In terms of operation, Hisense U7 supports voice + WIFI + infrared full-scenario AIoT control, voice control for over 5000 brand appliances. The company says it is the world’s first TV to support one-click screen recording and sharing.
The smart TV comes in three screen sizes – 55-inch, 65-inch and 75-inch. As for the prices, the Hisense U7 55-inch is priced at 7699 yuan (~$1,086) and the 65-inch model goes for 11999 yuan (~$1,694). The price of the 75-inch version will be announced later.
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