Google is bringing a new feature to its popular search engine. Its system will have a ‘Fact Check’ label on its image search results to verify the visual content, starting from today.

Google

The Fact Check label can be found on the image thumbnails in the image search category and will search as a verification effort in Search and news. According to a statement from Google, “Photos and videos are an incredible way to help people understand what’s going on in the world. But the power of visual media has its pitfalls⁠—especially when there are questions surrounding the origin, authenticity, or context of an image.”

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In other words, the new feature arrives to help people differentiate between authentic searches and unknown and possibly misleading sources. These labels will also help users make informed decisions regarding the content that they wish to see. Google also shared an example of this through its official Twitter handle. Say, someone, search Google Images for a shark swimming down the street in Houston, a fact check label will be attached below it, verifying the content.

If a user clicks on the image to expand it, the fact checked search result will also display a preview of the image alongside a short summary of the information contained within the webpage and where the image is featured. Notably, these fact checks are present only on independent, authoritative sources and it is currently unknown what criteria a publisher needs in order to receive to also fall under this category. An algorithm determines trustable sources and offers the label.

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