If you shop online, there is a high chance you have come across a counterfeit product. Not only are counterfeits (especially electronics) dangerous, they also hurt the reputation of the site they were purchased from. Amazon has come up with another solution which is a Counterfeit Crimes Unit (CCU).
The CCU will take a different approach to dealing with fake products. Rather than just identifying and blocking listings of these fake products, the team which includes former federal prosecutors, experienced investigators, and data analysts will go after the counterfeiters. They will work with law enforcement officials and make it easier to file lawsuits against the offenders.
Amazon says it spent over half a billion dollars fighting fraud and counterfeit products last year. It also revealed it has over 8000 employees whose tasks include finding and taking down counterfeit products. In 2019 alone, it shut down 6 billion suspected bad listings
The bane of counterfeit products has affected Amazon greatly. For example, Nike is said to no longer sell its products directly on Amazon. The retail giant also has five of its foreign websites on a White House’ list of notorious markets.
UP NEXT: Looted Amazon Go store reportedly bills the looters automatically
(Source)
