In late March, Redmi announced its largest TV dubbed as Redmi Smart TV MAX 98. This television went on sale many times since its release. But yesterday, it likely broke the sales record for the 100-inch TV segment in China as per a brand official on Weibo. According to him, they sold more than 1,500 units in less than 11 hours.
As per Xiaomi’s data, it sold above 1000 units of Redmi Smart TV MAX 98 in just 3 minutes and 28 seconds on Xiaomi Mall (Mi.com). In total, the brand sold 1,500+ units in 10 hours, 32 minutes and 18 seconds across all channels on June 25.
Lin Faqiang, the director of Xiaomi & Redmi TV operations in China says their product likely set a new industry record. But there’s no other data to prove the claim and hence he mentions it as a probability.
Having said that, the 100-inch TV segment is a new category and there are very few customers who would be interested in buying such a massive-sized television. Even people who would like to get it will have to shell a pile of cash.
But the Redmi Smart TV MAX 98 costs only 19,999 Yuan ($2,825), which is comparatively less than other options. This could be the sole reason why the brand managed to sell these many units.
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