In a press release sent to us today, OnePlus has confirmed the launch date of the OnePlus Nord smartphone. The email also contains details of the AR launch, the special app made for it, and details about availability.
OnePlus Nord Launch Date
The OnePlus Nord will be announced on July 21 and the event will begin at 7:30 PM IST/4 PM CEST/3 PM BST/10 AM EST/7 AM PST. The launch will be a first of its kind as it will be done in AR. As a reminder, OnePlus was also the first phone company to have a VR launch (OnePlus 2 launch).
Talking about the AR launch, Paul Yu, the head of OnePlus Nord said “OnePlus Nord represents a new beginning for OnePlus, giving us an opportunity to share our technology with more people around the world. For this launch, we want everyone to sit back, relax, and experience our new phone for the first time right in the comfort of their living room,”.
Nord Launch App
For the event, OnePlus has created a special app called Nord Launch. The app is available for both Android and iOS devices and is already live on the Play Store and App Store.
We’ve installed the app here at Gizmochina on the Pixel 2 and OnePlus 7 Pro and it works well on both devices. While OnePlus doesn’t say, we believe it works only on Android devices with ARCore support and Apple devices with support for ARKit.
The app is pretty neat and straightforward. When you launch it, you are presented with the option to customize your avatar. Once you are done, you can share your avatar or enter into the main part of the app where it scans your space and proceeds to display the content.
OnePlus advises that your device is fully charged and that you use earphones and connect to a Wi-Fi network. Below are screenshots from the app:
OnePlus has also made physical AR invitations that will allow users to have a hands-on experience of the phone via AR right from their homes. Details on how to get the physical invites will be made available on the official OnePlus Nord Instagram account and on Amazon India.
OnePlus Nord Pre-order and Availability
The OnePlus Nord will be available for pre-order beginning next week, July 15, for an initial deposit fee of INR 499 (~$) on Amazon India. Those who pre-order will receive a surprise gift box that contains limited-edition merchandise from OnePlus. If you go ahead and complete your pre-order before August 31, you will get a second gift box that contains a pair of Bullets Wireless V1 and a phone cover.
UP NEXT: Carl Pei explains why OnePlus Nord is not launching in the US
