South Korean giant Samsung has already scheduled its Galaxy Unpacked event for 5th August. Now, the company has officially announced yet another launch event — Samsung Life Unstoppable, scheduled for 2nd September.

The event will start at 9 a.m. BST or 10 a.m. CET and will be open to media, retail, and industry partners. The recorded stream will be available on its own website.

Samsung Life Unstoppable Event

At this event, the company will showcase technology for “maximizing in-home entertainment and connected gaming experiences.” Samsung is confirmed to showcase its smart digital appliances at this 45-minute event. Similar to the Galaxy Unpacked event, the Life Unstoppable event will also be held online because of the COVID-19 pandemic.

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The company has pulled out of the upcoming IFA Berlin which usually happens in the month of September. Despite the ongoing pandemic, IFA is going ahead with the in-person event in what it is calling a “Special Edition” event.

It seems that instead of attending IFA this year, Samsung has chosen to host its own digital event to unveil products related to TV, audio, and home appliances. The company is also expected to unveil some mid-range smartphones at the same event.

Meanwhile, the company has confirmed that at the Galaxy Unpacked event, it will be launching five new products. It will be launching the new Galaxy Note20 series, Galaxy Z Fold 2, Galaxy Buds, and more.