Samsung regains second place in India during Q2 2020 with 26% market share

Samsung had been dominating the Indian smartphone market for many years, but the was outperformed by Xiaomi, which has been holding the lead position in the Indian smartphone market for several quarters now.

In the last quarter ending in March, i.e. Q1 2020, the South Korean giant had slipped to the third position in India, after Xiaomi and Vivo. But the company has managed to come back to the second position. Not only that, but the company has also made substantial growth and is closing the gap to again become the leading brand.

According to the data released by Counterpoint Research, Samsung grabbed 26 percent of the Indian smartphone maker share in Q2 2020, just three percent short of Xiaomi, which holds a 29 percent market share.

The numbers show major improvements for Samsung, which, according to IDC, had a 15.6 percent market share in Q1 2020. Samsung had almost half the market share of Xiaomi, which led the market with a 31.2 percent share.

In Q2 2020, Vivo, Realme, and OPPO stood at third, fourth, and fifth position with 17 percent, 11 percent, and 9 percent market share, respectively. In the top five smartphone brands, Samsung is the only non-Chinese company.

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However, the report notes that the shipments for Samsung in Q2 2020 halved to just 18 million units, mainly because of the nation-wide lockdown for over two months as an effort to curb the spread of COVID-19. To compare, the company had shipped over 31 million units in Q1 2020.

In the premium and ultra-premium smartphone segments, OnePlus and Apple grabs the lead position respectively. However, none of them made it to the top five smartphone brands in the market in the second quarter.

Samsung is at an advantage in the Indian market and it won’t be surprising if the company again becomes the leading smartphone brand in this quarter because of the anti-Chinese sentiments in India.

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