With 5G networking being more widely adopted, smartphones that take advantage of the newer and faster bandwidth have become increasingly more popular. Now, a new report from ITHome reveals that the Oppo Reno4 series is seeing good sales, with the company’s overall 5G handset sales growing by 50 percent month on month in June 2020.
At the moment, top smartphone brands are fighting to capture a better footing in the emerging 5G handset market in the region. Back in June 2020, Oppo launches its Reno4 series that offered the newer and faster bandwidth along with great performance with a price of around 3,000 Yuan (roughly 428 US Dollars). Since its launch, market analysts and research has revealed interesting new data regarding the market.
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Despite the overall smartphone sales being affected by ongoing Coronavirus pandemic, the 5G smartphone market has exceeded expectations. The annual sales volume of 5G enabled devices is expected to hit 150 million units, up from 120 million units from last year. In June, the launch of the Reno4 series helped boost Oppo’s 5G smartphone sales, with an increase of 50 percent month on month when compared to May.
The market analysis also revealed that the sub 2,500-2,999 Yuan (roughly 356 to 428 US Dollars) is by far the most popular price point at which customers tend to buy 5G smartphones. Hence, the Reno4 series with its sub 3,000 Yuan price point fits perfectly with the market demand and price to performance value. Furthermore, this even led to Oppo witnessing four consecutive weeks of sales growth.
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