With the lockdowns due to COVID-19 pandemic, kids around the world are continuing their education at home. Similarly, more people are working from home than ever before. This led to the rise of the global tablet market and Lenovo even became the fastest-growing tablet brand in Q2 2020, according to Canalys. Now, a new report by IDC says that Educational Tablet market in China also witnessed 29.9% YoY increase in the last quarter.
The IDC report points out the Educational Tablet Market in China to decline by 9.2% YoY in Q1 2020 but it was less compared to the ordinary tablet market’s 29.8% YoY decline. The research firm says that it was due to reduced production capacity and therefore, with improvement in production, China Educational Tablet Market grew 29.9% YoY in Q2 2020.
As usual, BBK, the parent company of OPPO, vivo, OnePlus, realme, and iQOO lead the market with a whopping 41.8% share. Whereas, brands like ReadBoy, youxupeai, Subor, and Ozing secured second, third, fourth, and fifth positions with 10.4%, 9.1%, 8.3%, and 4.4% market shares respectively.
China Educational Tablet Market Q2 2020
Company |
Market Share |
|
BBK |
41.8% |
|
ReadBoy |
10.4% |
|
youxupeai |
9.1% |
| Subor |
8.3% |
| Ozing |
4.4% |
| Others |
26.0% |
As per IDC, most sales occurred through offline retailers, closely followed by online retailers. The firm also noted that celebrity endorsements and advertisements were the key factors supporting these sales.
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