Apple might just be killing off its 2019 flagship and budget offering with the launch of its upcoming iPhone 12 series. The launch will apparently bring the cost of iPhone 11 down to 549 US Dollars while discontinuing iPhone 11 Pro and iPhone XR.
According to a new leak from tipster iAppleTimes, the base iPhone 11 model will survive the discontinuation but will have its price slashed by 150 US Dollars. Cutting the previous generation’s flagship makes sense, as lowering the price of a high end model might eat away at the customer base for the upcoming iPhone 12 series. Furthermore, the latest lineup is said to comprise of four different size variants, so dropping the iPhone 11’s price might have it positioned as a mid range offering for customers.
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Apple to discontinue iPhone XR and iPhone 11 Pro models after iPhone 12 launch.
iPhone 11 at $549— iAppleTimes (@iAppleTimes) August 20, 2020
The iPhone XR being discontinued is still a bit more reasonable considering the device was launched back in 2018. Since then, it has been one of the highest selling models in its generation and the newer launch might offer an upgraded iteration albeit with a different name. Unfortunately, the leak is still unconfirmed at the moment, so take it with a pinch of salt for now.
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