International Data Corporation (IDC) has predicted in its first China Quarterly Smart TV Tracker report that 44.8 million units of Smart TVs could be shipped in China in 2020. This represents a decrease of 4.4 percent compared to last year.
The report goes on to add that features like improved connectivity and interaction intelligence in newer Smart TV models could lead to increased consumption of smart TVs in the Chinese market.
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IDC believes that the evolution of Smart TVs in the Chinese market is yet to take off because most manufacturers are continuing to focus on video entertainment capabilities instead of expanding diversified scenarios.
Sophie Pan, Research Manager for Client Systems Research at IDC China, said: “With 95% penetration of China’s smart TV market shipments, IDC sees an opportunity for smart TV’s to get to the next stage of Smart TV development and increase its market share.”
It adds that the future direction of smart TVs, which the company calls “TV Plus” ecosystem, has five aspects — core, connection, perception, data, and software ecosystem, which will lead third-party developers to build diversified application services.
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