UPDATE:
Zepp has clarified that it will co-exist with Amazfit but will operate as an independent brand. Amazfit will focus on hardware and will be connected to Zepp’s platform, while the Zepp brand will release hardware devices as well as digital health management software solutions.
Original Story as follows…
Huami recently renamed the Amazfit app on Google Play Store as Zepp, fuelling speculations that the company was about to restructure the brand. Indeed, Huami has unveiled the Zepp E smartwatches which comes in two iterations Zepp E Circle and Zepp E Square. 
The new products announce the birth of a new brand lineup instead of a total replacement of the Amazfit brand. Huami did clarify that the Amazfit and Zepp brands will exist side by side.
The Zepp E Circle and Zepp E Square both come with all the bells and whistles of a decent smartwatch. Apart from the usual heart rate monitoring, it also features sleep tracking and there is a SpO2 sensor onboard for monitoring the blood-oxygen saturation.
The Zepp E Circle features a round screen shape, adorning a 1.28-inch AMOLED display with a resolution of 416×416 pixels. On the other hand, the Zepp E Square packs a larger 1.65-inch AMOLED display with 348×442 pixels resolution. The two models adopt a stainless steel body and are available with different strap colors, the bands all having different textures since they are made from different materials.
The color options include a leather band in “Polar Night Black” or “Moon Grey” and a fluoroelastomer band for both models, the “Onyx Black”, the Square gets a unique “Deep Sea Blue” leather band, “Pebble Grey” fluoroelastomer band, and “Metallic Black Special Edition” while the Circle gets its own unique “Ice Blue” fluoroelastomer band and “Champagne Gold Special Edition.”
The Zepp E series arrives with 11 sports modes, including cycling, climbing. swimming, walking, indoor and outdoor running, and more. They also feature the ability to track a wearer’s sleep stages, including light sleep, deep sleep, Rapid Eye Movement (REM), and awake time. The data is provided on the app which users can use to take actionable steps to improve their sleep quality.
Furthermore, the smartwatches are rated as 5ATM water-resistant but there is no GPS on board for location tracking. The heart rate sensor inside will also provide wearers with information about stress, a feature that Huami says will come in a future OTA upgrade.
In terms of battery life, the Zepp E packs a 188mAh battery which boasts of up to 7 days of battery life. In the basic watch mode, battery life can be extended to up to 15 days. It charges via a 2-pin pogo pin connector on a magnetic charging base.
The watches don’t run on Wear OS instead, they pack the Huami’s latest Zepp’s proprietary RTOS, a customized real-time operating system. The OS offers five watch faces built-in, though more can be downloaded from the Zepp app.
As for the pricing and availability, the Zepp E smartwatches are priced at $249 in the US. In the UK, it is priced at £209 and will start shipping on September 1.
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