Counterpoint Research, a well-known analytical firm has released a report on South Korea Smartphone Market for Q2 2020. According to it, Samsung led the market, followed by Apple and LG at second and third positions respectively.
The research firm is yet to publish the report on its website but it has sent it out to media houses in South Korea. As per the report, Samsung retained the top position with a 67% market share. The company improved by 3% QoQ.
The second place was acquired by Apple with a 19% market share. The American tech giant grew a mere 1% QoQ. Whereas, LG continued to remain in the third position with a 13% market share. Also, unlike the top two companies, it declined 3% QoQ.
Samsung led the South Korea Smartphone Market due to the strong sales of Galaxy A series and Galaxy S20 series. In fact, 5 of the top 10 bestsellers were Galaxy A series devices. However, Apple iPhone SE 2020 was the best-selling smartphone in the whole of Q2 2020 in the country.
Since most of the bestsellers were Galaxy A series of smartphones, the sales of handsets priced below $400 represented 45% of the entire sales. It increased by 33% YoY because like the US, South Korea had always been a flagship device market. But the pandemic changed this market as Counterpoint Research reported in May.
Last but not least, though the South Korea Smartphone Market incremented by 9% QoQ in Q2 2020, it declined by 8% YoY.
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