Amazon is one-upping Google by announcing its product launch a week before Google’s own. While Amazon’s smartphone making days are over, it is its new smart home products that will be taking on Google’s.

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Invites which have been sent to the press says the event is scheduled for September 24 and will begin at 1 PM Eastern Time. The invite doesn’t tease what to expect but The Verge reports that it says the Amazon Devices and Services Team will share “some news”.

Last year, Amazon announced a bunch of products such as its very first TWS earbuds called the Echo Buds; the large Echo Studio home speaker, the third-gen Echo Speaker; and an Echo dot with a clock. It also announced some invite-only products such as the Echo Frames smart glasses and a smart ring called the Echo Loop.

Seeing as Google will be announcing a new smart speaker and a new Google Chromecast powered by Google TV, we presume we will get a new Echo Speaker(s) and a new Fire TV Stick too from Amazon.

We expect some of the new Amazon products will also make their way to India but most likely not immediately.