The on-going COVID-19 pandemic has disrupted markets and Germany seems to have been hit badly when it comes to smartphones. As per the report from Counterpoint Research, Germany saw a decline of 27 percent in Q2 2020 compared to last year.
When compared to the previous quarter, the numbers indicate a decline of 15 percent. The country went into a nationwide lockdown to contain the spread of COVID-19, which resulted in the smartphone market tumbling because of closures of physical shops.
Samsung, the leading smartphone brand in the country, managed to retain its position with a market share of 37 percent. It was followed by Apple with a market share of 23 percent and Huawei with 18 percent of the market.
Interestingly, Chinese brand Xiaomi has shown impressive growth in Germany. The company reported 5 percent of the market share in Q2 2020, an increase from 1 percent share in the previous year, and a nearly 250 percent jump in sales.
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Because of the pandemic, the smartphone market is now moving from high-end or premium devices to mid-range offerings. The premium segment, which includes devices priced at $800 and above, shark to 7 percent from 19 percent in Q1 2020.
On the other hand, devices priced between $300 to $600 registered growth from 23 percent to 30 percent. This is mainly attributed to the sales of Samsung Galaxy A-series smartphones and Apple iPhone SE 2020.
As per the report, 30 percent are now planning to wait longer than usual for their next smartphone purchase, while 40 percent are planning to cut their budget for future purchases related to smartphones.
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