Xiaomi, the known smartphone manufacturer, is a popular brand in India. It has been known for its aggressively priced smartphone and the company has even branched out to other consumer electronics products in recent years. Now, the company has officially announced that it has sold over 5 million Smart TVs in the region.
The Chinese tech giant has announced that it has sold over 5 million Mi TVs in India since the lineup was brought to the country back in 2018. At the moment, the brand also holds 22 percent of the market share for smart TVs in the local market, which marks the 9 consecutive quarters of it being the best selling brand in the category.
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Eshwar Nilakantan, Category head for TV at Mi India, stated that “Mi India has played a critical role in building the market for smart TVs in India, by providing the best hardware and software, at an incredibly great value. With a strong understanding of what our consumers need, we have focused on bringing consumers an unparalleled line-up of options that deliver on engineering, technology prowess, and content experiences.”
Xiaomi India also showcased its three core philosophies for the market, with “content first, consistent experience and customizations for India” being the driving ideals. Mi TVs in India is powered by Patchwall and are designed specifically for Indian consumers with the integration of known streaming services like Netflix and Amazon Prime Videos as well, with support for 16+ languages and more.
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