Known analyst Ming-Chi Kuo has estimated that the newly launched Apple iPhone 12 and iPhone 12 Pro have brought in anywhere between 7 to 9 million units in pre orders in total over the weekend. These numbers will rise further when the iPhone 12 Pro Max and Mini begin sales as well.
Earlier today (19th October 2020), the Kuo stated that the iPhone 12 and iPhone 12 Pro alone has already surpassed the launch performance of the entire iPhone 11 lineup in 2019. The Cupertino based giant is estimated to have sold between 10 to 12 million iPhone 11 series units during the launch weekend, although, the iPhone 12 series have reached an estimated 1.7 to 2 million units in just 24 hours. This is a sizeable increase from 500,000 to 800,000 on the iPhone 11 last year.
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Ming-Chi Kuo stated that “The iPhone 12 Pro pre-order beat our expectation because of Apple core fans’ initial preference for high-end models, the strong demand in the Chinese market, and the coming peak season demand in the U.S. and Europe.” Furthermore, the analyst does not expect the iPhone 12 Pro Max or iPhone 12 Mini to also perform this well, but these launches would also supplement the pre orders for the to “supercycle” heights.
As per an AppleInsider report, Kuo expects both the Apple iPhone 12 and iPhone 12 Pro to account for anywhere between 30 to 35 percent of the total iPhone 12 series shipments in the fourth quarter of this year. Similarly, the iPhone 12 Mini and the high end iPhone 12 Pro Max is estimated to account for 10 to 15 percent and 15 to 20 percent of the iPhone 12 series shipments respectively.
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