Earlier today (20th October 2020), Samsung Electronics announced that it has entered the top 5 positions in the Best Global Brands 2020 list from Interbrand, which is a global consulting company.
In the Interbrand rankings, the South Korean tech giant arrived fifth, behind other major brands like Apple who took first place, Amazon (2nd), Microsoft (3rd), and Google (4th). This also marks the company’s largest ever brand valuation of 62.3 billion US Dollars. It arrives despite the issues Samsung faced due to the outbreak of the Coronavirus pandemic, with its brand value rising by 2 percent from 61.1 billion US Dollars from back in 2019.
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This incremental but crucial rise is what helped it break into the top 5 positions. Notably, the company arrived fifth after just three years since it was placed at the sixth position in the Best Global Brands listing of 2017. Samsung had started recording its consistent growth in terms of brand value from back in 2000, where it started the list with the 43rd position in the Interbrand listing. Since then, the brand has entered the top 10 rankings by 2012 and managed to reach the sixth position in 2017.
As per the company’s official newsroom announcement, “Samsung’s move upwards in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.” The brand also stated that its quick response and adaption to the COVID-19 crisis was also key to guiding its way to the top 5 positions.
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