OnePlus‘ latest flagship, the OnePlus 8T is one of the best smartphones in its price category. The device comes with a 120Hz Fluid AMOLED screen and is powered by a Qualcomm Snapdragon 865 chipset. The device is also complemented by a quad-camera set up and the 65W Warp Charge.
One aspect that OnePlus has repeatedly harped on is the camera capability of the device’s camera. OnePlus had teased the 8T camera sample on Twitter before it was launched, with the teaser bearing the caption: “When the stars come up, we bring our OnePlus 8T out!”
Indeed the camera has been nothing short of impressive and OnePlus is intent on flaunting the camera with its latest short film which was shot using the OP8T’s camera.
The film titled, ‘Stop at Nothing’ reiterates the need to use the technology around you productively and taking the time to disconnect, talking of digital wellbeing. The short film stares Kalki Koechlin and is produced by Lightstream. OnePlus 8T is capable of shooting videos up to 4K @60fps. Users can choose a more cinematic 21:9 crop as well.
Narrated through spoken-word poetry written by Kalki Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating the use of technology and digital platforms for what they were originally intended — platforms to create, connect and collaborate.
Commenting on the campaign film, Siddhant Narayan, Head of Marketing at OnePlus India stated,
“We live in a time where our smartphones have become our one-stop destination for everything from work and news updates to entertainment and connecting with loved ones. As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognizant of using technology for the betterment of ourselves, emphasizing the importance of disconnecting from time to time”.
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