With the world slowly recovering from the initial impacts of the Coronavirus outbreak, various economies and industries are seeing a recovery. This also holds true for China’s smartphone market that is expected to rebound in the fourth quarter, although, this growth for smartphone makers is expected to eat away at the market share of the country’s current leader, Huawei.
According to a DigiTimes report, the fourth quarter is expected to rebound due in part to Apple’s launch of its latest flagship iPhone 12 series. Furthermore, the aggressive marketing strategy adopted by other local OEMs like Xiaomi, Oppo, and Vivo is also expected to raise its market share, at the expense of the leftover market share of Huawei.
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Back in the third quarter of 2020, smartphone sales in China fell by 25.2 percent and 26.2 percent subsequently. This was due to weak demands in the local market, during which time, Huawei also faced reinforced restrictions from US sanctions. Despite facing these issues, the Chinese tech giant still managed to lead the third quarter of 2020 in the region.
Notably, Huawei’s market share is also expected to be snatched away by the US smartphone vendor, Apple. We can expect the Chinese rankings for the final quarter of 2020 to shift a bit, although, it is still too early to tell. So stay tuned for more updates.
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