Samsung Electronics has received the title for the most popular brand in Russia for the 10th year in a row. The South Korean tech giant is the most favored brand among Russian consumers and has consistently topped the charts for the past decade.
According to a BusinessKorea report, Samsung took the top spot in the 2020 Top 20 Brands list, which was recently announced by the Russian brand market research agency, Online Market Intelligence (OMI). In this list, the company accounted for 17.9 percent of the total votes. Although, this also marked a 0.6 percent fall in votes from the 18.5 percent from back in 2019.
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The smartphone maker was closely followed by Adidas, which received 12.2 percent of the total votes. While Nike and Apple came in third and fourth with 11.7 percent and 9.7 percent respectively. These rankings have remained unchanged from the previous year’s list. Later down the list, other known brands are also featured like Bosh (5.8 percent), Sony (4.8 percent), Xiaomi (4.6 percent), and Coca Cola (4.6 percent), LG (4.1 percent), and Jara (3.1 percent).
Notably, Huawei was a new entry into this list and was in the 13th spot in 2020. Previously, we had reported on the Chinese tech giants like Xiaomi and Huawei breaking into the top 20 brands in Russia list. So, we can expect the companies to also have their presence grow in the region moving forward. Samsung had first been featured in the list in 2008 when OMI began and was ranked first for the first time in 2009. In 2010, the company lost its throne to Nokia, but retook the lead in 2011 and has yet to be toppled.
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