Xiaomi, the Chinese smartphone manufacturer, has been extremely successful in the Indian market. Since its first entry into the region, it has become the most popular brand in the region and has now also received the title for the top brand in terms of smartphone quality.
The company received the title after RedQuanta, a customer intelligence firm, reported on its findings of a study that was conducted in over 25 cities with over a thousand respondents. The primary goal of the study was to find the top smartphone brand in the market, in terms of the perceived quality of its handsets. In the study, multiple factors were taken into consideration, which includes the camera, battery life, durability, and value for money.
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The report found that Mi India led the rank in two of these aspects, namely camera, and long battery life. Furthermore, the company also arrived on top of its known affordability. The study found that most respondents placed an emphasis on a “good quality” smartphone. While the recommended score is 83 percent as per the firm, Xiaomi managed to achieve a score of 86 percent on post purchase satisfaction.
Muralikrishnan B, Chief Operating Officer, Mi India stated that “we are committed to continuous innovation with an unwavering focus on quality and customer experience. Towards this, we are deeply invested in ensuring that our Smartphones are designed for India and are able to weather the tough environmental and usage conditions that phones are subject to in the real world. While we are excited about topping the Quality charts again, our aim is to provide the best quality at an honest price and well rounded experience to our consumers. Recognition like this gives us more confidence about our decisions and pushes us to ensure that the user receives only the best.”
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