Few years ago, Lenovo used to sell Lemon-branded budget phones to target the youth in China. Soon, other brands like Xiaomi, OPPO, and Vivo flourished in the home market while Lemon phones started disappearing from the market. There is good news for people who have missing Lemon branded phones. Last evening while interacting with netizens, Lenovo’s General Manager for Mobile Business Department Chen Jin said in an interview that the company will once again sell Lemon branded phones.
Last year, Lenovo actively launched phones like Lenovo Z6 Pro, Z6 Pro 5G, Z6 Youth, K10 Note, and a few more. This year, the brand has only launched the Legion Pro gaming phone in China. Motorola has been under the wing of Lenovo since the time it was acquired in 2014. In 2019, it launched the Motorola P50 phone, and this year, it unveiled the Motorola Razr 5G.
So, in the past two years, China has received only two Motorola phones. It appears that there has been some confusion in the company on how to manage the two brands for selling phones in the home market.
Jin said Lenovo’s mobile phone product line for China has been sorted out clearly. Lenovo and Motorola now have different focuses in terms of positioning their products. Motorola will cater to the mid-to-high-end audience, while Lenovo’s Legion line will focus on selling performance-driven phones. The Lemon phones will be aimed at the entry-level market.
Priced at around 1,000 Yuan, the Lemon K3 from 2014 was a well-received phone. It was rivaled by Redmi 2. Later, Lenovo released the Lenovo K3 Note to rival take on the Redmi Note series. Motorola has launched plenty of phones this year in the global markets. It is likely one of the cheaper Motorola phones could be rebranded as a Lemon named device soon.
In related news, Motorola XT2091 was approved by the FCC in October. The handset recently debuted as the Moto G 5G upper midrange phone. Interestingly, the FCC listing also revealed that it could be coming to some market as with Lenovo branding.
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