With Huawei facing troubles with the US and its reinforced restrictions, other Chinese smartphone manufacturers and rivals are making aggressive pushes to seize the market share of the Chinese tech giant.
After facing ramped up sanctions from the US, Huawei has been facing increasing pressure from its rivals as well. As per an industry insider close to the matter, companies like Xiaomi, Oppo, and Vivo are seeking to capitalize on the gap in the market left by Huawei. Notably, the company also sold its budget handset business, Honor, earlier this month. Honor spinning of from its parent company also secured its supply chain from the scrutiny faced by Huawei from the US.
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During this moment, Huawei’s rivals can sense an opportunity in the mid to high end smartphone market. This also arrives after an exec had revealed that Huawei would not be able to produce its flagship processors that power its high end flagships, as per a Reuters report. According to Derek Wang, a Realme official, “What we can see now, whether from Xiaomi, Oppo or Vivo, is that they’re raising their forecasts for next year. They believe the sanctions against Huawei will more or less hurt it in the international market, and they may want to take a share of the market from Huawei.”
In other words, the aggressive moves from other Chinese OEM rivals will not only be restricted to their home country in China, and will also extend to overseas markets as well. For those unaware, the US Commerce Department reinforced its restrictions against Huawei, which disrupted its supply chain. Interestingly, with the market recovering, orders have also ramped up with Xiaomi already placing 100 million handset orders between Q4 2020 to Q1 2021. Similarly, Oppo and Vivo are also projected to raise orders to 90 million and 70 million, respectively. On the other hand, Huawei orders fell by 55 percent to just 42 percent during the same period. So, the impacts of the sanctions are clearly visible.
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