Xiaomi‘s Mi Home official Weibo page has released a teaser which shows that the brand will be opening its 1000th Mi Home store in China on December 6. The store will be the brand’s 1000th store in China and is located in Chengdu’s Vientiane City. Xiaomi will be offering discounts of up to 10% on some products as well as souvenirs on the launch day.
Xiaomi has its iconic Mi Home stores opened in 25 cities across China, including Haikou, Guangzhou, Suzhou and Jiaozuo, including 13 in Chongqing and 15 in Shaanxi. Currently, there are six Mi Homes in Chengdu. As of the end of 2019, the number of Mi Homes in Mainland China has exceeded 630.
The Mi Home is the official retail experience store directly operated by Xiaomi, which can provide users with services such as product sales, self-pickup, and laser engraving. In addition, Xiaomi Home can provide consumers with humanized services, including a stress-free return policy within 7 days without any reason (Xiaomi core retail stores), valet repair (Xiaomi products are delivered to the store, and the clerk will send it to the after-sales center. After repairing, send it back to the designated place), valet orders (for large repairs, you can find a clerk in the store to make an order, and the engineer makes an appointment to visit) and other services.
At the Redmi Note 9 series conference last month, Lu Weibing, Vice President of Xiaomi Group, President of China, and General Manager of Redmi Brand, said that in the coming year, every county will have a Xiaomi home and every Mi fan will have Xiaomi around his/her home.
The current Mi Homes are mainly deployed in first, second, and third-tier cities. For counties, towns, or remote areas, the number of Mi Homes is very small. Previously, Lu Weibing stated that the coverage of Mi Homes in the county-level market is less than 30%. In the future, Xiaomi plans to accelerate expansion into the county-level market. Within one year, Mi Home will cover every county in the country.
More Xiaomi homes mean that consumers will experience Xiaomi’s better and more convenient purchase or after-sales service. Sadly, there are not so many Xiaomi Home stores outside China. Xiaomi already has over 1000 service centers across 600 cities in India but the experience stores are still scanty.
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