Honor is currently working on strengthening its offline layout and offline distribution channels after becoming independent from Huawei. The company is expanding the number of its physical retails stores and has already raised the number since September.
According to a TechSina report, Honor has already opened multiple new stores across its home country, China. The new retail stores are available in regions like Chengdu, Lanzhou, Wuhan, and Xiamen, and will soon also include other regions as well. Furthermore, it is also reported that the Chinese budget smartphone maker has even been working on two new Honor experience stores, which will open sometime in December 2020.
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One of the experience stores will be in Chengdu Vientiane City while the other will be in the Nanjing Gemdale Plaza. A third Honor experience store is also slated to open in January 2021 and will be in Taiyuan. This showcases the company’s accelerated focus on offline channels that began back in 2015, and as of the end of 2019, there are more than 2,300 offline Honor stores in China.
Back in July 2020, Zhao Ming, Honor President stated in an interview that the the company’s offline sales had surpassed its online sales for the first time in the previous six months. For those unaware, Huawei sold Honor to Zhixin New Information Technology Co. Ltd. in November. Now, it seems that Huawei’s ex-subsidiary might become its rival in the Chinese smartphone market, with its recent aggressive push towards offline sales.
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