About a month ago, Chinese giant Huawei officially confirmed selling off its sub-brand Honor to Zhixin New Information Technology Co. Ltd. Since then, the company has gone through a lot of structural change, and now Honor is set to launch its first product.
Zhao Ming, CEO of the new Honor band, shared a letter on Weibo, signed as Honor Management Team. In that, he has confirmed that the company will soon launch its first product after going independent from Huawei.
However, he has not revealed much about what the product is and what is the timeline for the launch. There have been reports claiming that the company could launch the Honor V40-series smartphones sometime in early 2021.
Coming back to the letter shared on Weibo, which was written to celebrate the seven-year anniversary of the Honor band, Zhao Ming thanked the company’s users, distributors, retail partners, suppliers, and manufacturers.
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It has also been confirmed that the company will be hosting an annual fan meet next month where the future of the Honor brand will be discussed. We expect the company to make an announcement about upcoming products at that event.
Zhao Ming has said that the company’s aim is to become the leading smartphone brand in China, surpassing its former parent company and the current market leader, Huawei. He has also set an ambitious sales target of 100 million units for the upcoming year.
The company has already started working towards that goal. It is currently in the process of getting its supply chain in order and is also expanding the Honor brand’s presence in the offline space. It has already opened stores in cities like Chengdu, Lanzhou, Wuhan, and Xiamen, and plans to keep launching new stores.
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