Lenovo, the China-based company making consumer electronics, has confirmed that it has appointed Wang Yibo as the global brand ambassador. For those who are unaware, Wang Yibo is a Chinese actor, dancer, singer, rapper, host, and professional motorcycle racer.
Being a brand ambassador, he will now be endorsing all of the consumer products from Lenovo, including notebooks, desktops, tablets, and personal cloud storage peripheral products, as well as the company’s YOGA lineup of devices.
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Given the popularity of Wang Yibo among the youngsters and its status as one of the idols for the next-generation, it makes sense for Lenovo to get him as an ambassador. The company will be projecting him to highlight features like strength, innovation, exploration.
Lenovo has been doing good in the laptops market. As per the report, in the first half of this year, the company’s market share reached 32.8 percent — a record for the brand. The company is among the top five laptop makers, which also lists HP, Dell, Apple, and Acer.
It appears that Wang Yibo was also appointed as a Global Brand Ambassador for the Redmi brand in May earlier this year. Prior to that, he was an ambassador for one of the smartphones from the brand.
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