The Russian luxury brand Caviar has just announced that it would be launching a custom edition of the AirPods Max. The company, known for making luxury variants of popular tech products, has just unveiled the ‘pure gold’ variant of the newly launched Apple hearables from the whopping price of 108,000 US Dollars.

Apple

According to a MacRumors report, the custom AirPods Max will launch sometime in the year 2021 and will arrive in two color options, namely white and black. Each color variant is offered “in a single piece worldwide.” This implies that the headphone will be made to order and could be an exclusive item. Looking at the design of the Caviar custom edition of the Apple AirPods Max, one can easily notice why the headphones are expensive with its gold plating.

As per Caviar’s official notes, the pure gold design “looks elegant, emphasizing the status of the owners and their impeccable taste,” and is made for those who “want to always be on top.” Previously, Caviar had also launched a custom iPhone 12 Pro version, which apparently also housed a small piece of an original Apple I computer’s circuit board. Although, this claim has been disputed.

Apart from its bright gold aesthetic, it is most likely to sound similar to any other pair of AirPods Max headphones. In other words, one is basically paying for the exclusive design and gold plating. This isn’t for the general consumer and is likely being targeted towards Caviar’s elite customer base. Do let us know in the comments section down below what you think of this custom AirPods Max.