While Honor had been teasing the launch of a new Smart Screen TV within its X1 lineup earlier this week, the company unveiled the latest addition earlier today (31st December 2020) through another promotional image poster.
The newest iteration in the Honor Smart Screen X1 TV lineup features a 75 inch display. As per the Chinese tech giant, the new TV is “bigger”, “more beautiful” and “smarter.” In other words, we can expect a refresh in its internals along with improvements to its display, apart from just a larger sized display. Notably, the launch of this new 75 inch Smart Screen X1 TV is also imminent, as reservations have already begun on certain Chinese online retail websites.
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Earlier this year, the company had launched three variants within the Smart Screen X1 series. This included the 50 inch, 55 inch, and a 65 inch variant. So, the latest addition is the largest in the lineup and would also be the most expensive as well. The launch from Honor also arrives after its separation from its previous parent company Huawei and is a part of its efforts to capture the large screen market, as per a MyDrivers report.
According to AVC, the TV market is expected to grow in 2021 as well, especially in segments of 65 inch and 75 inch sized displays. Both segments are expected to grow by 2.6 percent and 1.8 percent respectively. In other words, the market is seeing a positive trend at the moment, so we can expect competition to be stiff in the arriving year and Honor would likely try to expand its presence in the market as well.
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