Recently, POCO announced that it sold more than 1 million units of the entry-level POCO C3 smartphone in India. Now is the turn for another budget smartphone, POCO M2.
POCO India has revealed that the POCO M2 has sold over a million units in India. Through a tweet, the company posted the achievement and said its orders have already crossed 1 million on Flipkart. For the unware, the company’s devices are sold online exclusively via the e-commerce giant.
This comes ten days after the POCO’s anniversary of becoming an independent brand. To recall, Xiaomi’s Manu Kumar Jain had announced the split on January 17, 2020. It is surprising to see POCO managing to attract the audience towards it online amidst heavy competition.
POCO M2 was unveiled back in September 2020. The smartphone, with MediaTek Helio G80 chipset, launched at a starting price of ₹10,999($150). However, the device received its first price cut early this month. Accordingly, it currently starts at ₹9,999 for the 6GB RAM, 64GB storage variant.
As Country Director Anuj Kumar pointed out, POCO has evolved to become a brand that can cater to customers at multiple price points. The company has been rebranding few phones lately and POCO M2 is no exception to this. It is a rebadged version of the Redmi 9 smartphone that is also selling in India.
As a result of this diversification, POCO has garnered good sales, and becoming the third-largest smartphone brand within a year is just icing on the cake. Also, it’s worth noting that the company had sold over a million smartphones in total during the Flipkart Big Billion Days sales back in October.
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