IKEA, the furnishing based company, has recently made an online announcement that it would be launching a new ROG (Republic of Gaming) branded series of product in China, earlier today (28th January 2021).
The news arrives after both brands collaborated in the past, with Asus’ ROG gaming brand announcing about 30 kings of affordable furniture accessories back last year. Now, it seems like the Swedish brand is partnering with the Republic of Gaming again to launch a new lineup of products. These new products will also be centered around gaming and will be accessories within the same cateogry, which is being developed in IKEA’s product development center in Shanghai, China.
In a recent design seminar, IKEA announced that it is targeting both gaming enthusiasts as well as professional esports athletes with its new gaming furniture. Notably, this is not the first time a furniture based brand has partnered with a gaming related company, as last year, Logitech had worked with Herman Miller to develop a gaming chair, which was popular with various online gaming personalities and streamers alike.
While IKEA is usually known for its simple themed minimalistic aesthetic, the design philosophy for its gaming lineup of products will likely be different. As per the company’s official statements, it is aiming to bring gaming related products that will better suit one’s house and would go seamlessly with the surroundings as well. Unfortunately, that is all the information we have to go on, for now, so stay tuned as we will be providing more updates when additional information is available.
RELATED:
- For the first time, IKEA is selling through a third party platform in China
- ASUS ROG Moba 5 series with AMD Ryzen 9 5900HX, 300Hz refresh rate launched
- 3D Shopping is being introduced in China, IKEA also on board
