Xiaomi took the wraps off the Mi 11 for the global market a couple of days back and from the look of things, the company is intent on ramping up sales in an unprecedented manner. Days after the launch, a video, and pictures of the Mi 11 promotional adverts lighting up three major landmarks across several cities around the world have appeared. 
The promotional ad was spotted adorning the world’s tallest building, the Burj Khalifa located in Dubai, United Arab Emirates (UAE). Other landmarks lit up by Mi 11 adverts include BFI IMAX in London and the Central World Shopping Centre in Bangkok.
The adverts are a reflection of the brand’s determination to expand its tentacles into new markets in Europe and Asia. These markets used to be Huawei’s stronghold but since the Chinese tech leader was placed on the US entity list, its market shares have dropped drastically. Xiaomi is hoping to profit from Huawei’s slump and there is good reason to aspire for such. 
Xiaomi has got the product quality to fill Huawei’s shoes and the Mi 11 is well-positioned for that task. The phone is moderately priced, starting at 749 Euros (~RMB 5,820) for the 8GB+128GB while the 8GB+256GB is priced at 799 Euros (~RMB 6,210).
Xiaomi’s CEO Lei Jun says the unveiling of the Mi 11 ad on three major landmarks across the world is a reflection of the global strength of Xiaomi and the confidence to enter the overseas high-end market.
The Mi 11 is already on sale in China with over 1 million units sold during the first 21 days. This ranks it as the fastest high-end flagship phone in the history of Xiaomi’s mobile phone. We expect the global sales to also shatter several records considering its affordable pricing when compared with rival products like the Galaxy S21 series and iPhone 12.
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