The gaming industry is a very big one with several players that cut across different categories, one of which is hardware. The hardware category includes big and small players that are made up of full gaming brands and others that are subsidiaries of bigger corporations. Among the latter are Lenovo’s Legion, ASUS’s ROG (Republic of Gamers), and Dell’s Alienware. A new report has revealed that HP wants to expand its footprint in the industry with the acquisition of HyperX.
HyperX is the gaming brand of Kingston Technology and it is known for its keyboards, mice, mousepads, gaming headsets, and microphones designed for casual, hardcore, and professional gamers. In the press release by HP Inc., the PC giant announced its intention to acquire HyperX for $425 million.
HP revealed that its desire to acquire the brand aligns with its plans to grow its Personal Systems business which has gaming and peripherals as attractive segments. The company already offers gaming PCs under its OMEN and Pavilion brands and is also focused on the software part with its OMEN Gaming Hub. The acquisition of HyperX will help it broaden its lineup.
The press release also revealed that Kingston Technology will hold on to its DRAM, flash, and SSD lines designed for gamers and enthusiasts. The transaction is expected to be completed by the second quarter of the year.
We expect HP to keep the HyperX brand name as it is widely recognized. However, future products from the gaming brand should also have HP’s own logo.
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