Lately, ZTE has been trying to make impressive smartphones and is reportedly gearing up to launch the Axon 30, the successor of Axon 20 series, which was the first in the world to feature an in-display fingerprint sensor.
Now, the company has officially confirmed on Weibo that a new series of smartphones will soon be launched — ZTE S series and from the announcement, it seems like the company is targeting youth with the upcoming lineup.
So far, not much is known about this new ZTE S-series of smartphones. It is also not known which segment the company is targeting but given that it is focused at youths, we expect it to be a budget lineup.
Ni Fei, President of ZTE’s Mobile Business Unit, had said that 2021 will be a crucial year for the company as it plans to integrate high-quality resources and continue to invest in the construction of brands and establish new channels for business.
With the focus towards youth, the company is aiming to reposition itself in the smartphone market and launch devices with unique yet highly marketable features. It will be interesting to see what the company has up its sleeves.
Not only smartphones, the company is also focusing on other futuristic areas and has recently decided to enter the electric vehicles market. The expansion of its business comes at a time when the company is facing several restrictions imposed by the United States.
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