Honor recently separated from the Chinese tech giant Huawei and is now being operated as an independent brand. The company has launched the Honor V40 smartphone and has a few other devices in the pipeline.
The company’s CEO Zhao Ming has confirmed that the company will be launching its flagship smartphone later this year under the Magic lineup. Now, he says that the flagship smartphones lineup from Honor will surpass the Huawei Mate- and P-series.
This is quite an ambitious project as the Mate-series and P-series are the flagship devices lineup from Huawei and are usually well-received in the market, setting the benchmark for the camera performance, among others.
Honor now aims to be an iconic technology brand globally and the company can get access to the needed resources after being separated from Huawei. As Huawei is facing sanctions by the United States, it cannot acquire components and services with US ties. But those restrictions no longer apply to Honor.
A recent report has revealed that the Honor Magic 3 will come powered by the Qualcomm Snapdragon 888 chipset, competing with flagship smartphones from other brands. It is also being reported that there will be a Magic X smartphone, which is likely to be a foldable device from the brand.
Apart from the flagship devices, the company has also planned a few mid-range smartphones and tablets to be launched later this year. Honor definitely has an interesting lineup of devices in the pipeline for this year which could give the brand a much-needed boost and attract users, enabling the company to achieve its aim.
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(via)
