The use of unmanned aerial vehicles (UAV) in various applications has increased in recent years. Companies and individuals are deploying drones in growing numbers for drone shows and several other activities, deploying thousands of drones for product publicity or showcase of one thing or the other.
Carmaker Genesis chose a drone show to mark its entrance into the Chinese auto market while also smashing the Guinness World Record for the most unmanned aerial vehicles in the sky at the same time. The Genesis brand, owned by Hyundai, entered the China market with a bang, as it used a total of 3,281 drones to make a visual display of its logo over the Shanghai skyline on March 29, 2021. Genesis broke a six-month-old record by Shenzhen Damoda Intelligent Control Technology, who had set the record with 3,051 drones in September 2020. Chipmaker Intel held the record with 2066 drones until 2020.
The beautiful display over Shanghai was a clear statement by Genesis that it intends to approach the Chinese market with energy, color, and innovation, as it moves to have a market share in the world’s biggest automobile market. Such publicity stunts are the outcomes of well-choreographed and synchronized drone systems deployed and controlled via choreography software that forms the shape without drones crashing into themselves.
Unmanned aerial vehicles, especially drones, are presently being used in several applications, including agriculture, security surveillance, photography, and the publicity angle is also growing with drone shows featuring thousands of drones. We expect to see more companies aiming for the current record of the most drones in the sky held by Genesis. The coming months will reveal the depth of the drone record by Genesis.
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