Vivo has just announced that it would be signing Virat Kohli, a known Indian Cricketer, as its new brand ambassador. The news arrives just prior to IPL 2021, with the company aiming to reach out to more Millenials and prospective customers.
The Chinese tech giant will be following a 360 degree marketing approach with its association with Virat Kohli, as per BusinessInsider. The popular sports icon will now be seen promoting and spreading awareness of Vivo’s upcoming product series and will also include ATL and BTL activities, such as TV campaigns, print, social media, and other promotional events as well.
Nipun Marya, Director-Brand Strategy, Vivo India stated that “We are thrilled to have Virat Kohli on board. At Vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”
Similarly, Virat Kohli also talked about the new collaboration saying that ” am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology. The way Vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”
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