OnePlus has recently seen explosive growth in the western region. The company’s sales have seen a whopping 388 percent year on year growth in Europe, as per an official announcement.
According to the official notes from the Chinese tech giant (Via 9To5Google), the smartphone maker saw a 388 percent sales growth in the first quarter of this year in Europe. This is reflected by the 10 million global users of the company’s smartphones. A major part of the growth is likely due to a number of factors, including growth in confidence of the brand and rise in spending by people post the Coronavirus pandemic that affected the world back in 2020.
Furthermore, the growth of the company in the region is also likely linked to the decline of Huawei after its smartphone operations were crippled due to US sanctions, especially outside of China. For those unaware, the brand faced restrictions coupled by the lack of access to Google Play Services caused the company. Thus, the company saw impressive growth in the region, which was further backed by the launch of the latest OnePlus 9 series.
Despite the major growth, the company only holds a 2 percent market share within Europe with a proposed 85 percent figure. As per a Counterpoint Research report, this still puts the brand in third place in terms of year on year growth after Realme and Oppo that recorded 183 percent and 94 percent growth respectively.
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