OPPO, a smartphone manufacturer based in China, is not only among the largest smartphone makers in China but also globally, currently ranking fourth, just behind Samsung, Apple, and Xiaomi.
The company has been expanding its footprint globally and has announced that it has entered two new markets — Chile and Colombia. OPPO had entered the Latin America market last year, starting with the Mexican market.
With the launch in Chile and Colombia, the company now has a presence in more than 40 markets on six continents. OPPO has also established partnerships with more than 80 operators, including América Móvil, Vodafone, KDDI Telecom (KDDI), and Softbank.
Comming on this expansion, Zhang Xiaoke, OPPO’s overseas sales director, said: “Latin America has a vital position in OPPO’s global business layout, with advanced mobile Internet development and a relatively high penetration rate of smartphones. OPPO is very pleased to be able to enter Chile and Colombia. The market brings innovative and technological achievements to local consumers and partners.”
Zhang Fei, President of OPPO Latin America claims that the company witnessed 1,200% Year-on-Year growth since it entered the Mexican market in 2020. He adds that OPPO is now looking to a long-term future and is aiming to become the leading smartphone brand in the Latin American market.
In Chile, the company has launched OPPO Reno5 Lite and OPPO A15 smartphones as well as OPPO Enco W51 and OPPO Enco W31 true wireless earphones. On the other hand, in Colombia, the company has launched only one device — OPPO A15 but we expect more devices will soon be launched.
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