LeEco, the Chinese company which was once aiming to take on the likes of tech giants in the western part of the world, crumbled after facing a number of setbacks as the company was growing too fast without a solid financial foundation.
Now, it seems that LeEco is making a comeback. The company has shared a new product launch invitation for the LeTV Smart Ecological Conference held on 18th May. Based on the invitation, the company seems to be gearing up to launch new Smart TVs in the market.
The company’s invitation reads “I’m back!” in large and bold characters, exerting confidence about its comeback in the market. It also shows a human profile filled with text of various productions but the highlighted one reads “LeTV Super TV.” It could also hint at the comeback of the brand’s founder Yueting Jia to take charge.
LeEco’s core product offering has been TV and the company was earlier called LeTV. It remains to be seen what the upcoming lineup from the company offers to retake its position in the market. Along with the TV, the invitation also hints at LeTV Super Phone, LeTV TV, Anti-Wear Headset, Portable Watch, and Game Controller, among others.
The company has also mentioned products in other categories as well, including Bluetooth Speakers, Smartwatches, Door Locks, Routers, Bicycles, etc. While it doesn’t make sense to launch all these products at once, the company could launch several devices at the upcoming event given that it’s an event for “smart ecological” products.
Last year, in October, the company had launched LeTV Zero65 Pro Ultra-Slim Mural TV for the price of 6,999 yuan, about $1,037 that offers a massive 97 percent screen-to-body ratio and measuring just 13.5mm in thickness. Earlier this year, in January, the company launched LeTV Super Earphone Ears Pro which comes with support for Active Noise Cancellation and 28-day battery life.
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