Xiaomi has seen significant growth in the past years and the Chinese company has now become the third-largest smartphone vendor globally in terms of shipping volume, sitting just behind Samsung and Apple.
The company has several popular lineups and one of them is the Redmi Note series. As per the latest numbers revealed by Xiaomi, so far, the company has shipped more than 200 million units of Redmi Note series smartphones globally. It has only shared an overall number and not individual figures for each generation in the lineup.
A few months ago, in November 2020, the company had announced that the Redmi Note series managed to sell 140 million units. This means that in about half a year, it has managed to sell an additional 60 million devices.
The company believes that the reason behind such popularity of the Redmi Note series smartphones is the brand’s strategy of offering high-end products with better technology, richer experience, and higher quality to everyone at an affordable pricing of around 1,000 yuan, which is approximately $155.
Xiaomi first introduced the Redmi Note series in 2014. A couple of years ago, in 2019, along with announcing the Redmi Note 7 series, it revealed that Redmi has become an independent brand. It is one of the most successful product lines of the Redmi brand.
This announcement from the company just days before Xiaomi is expected to launch the new Redmi Note 10 series smartphones in the Chinese market, likely on 26th May. The phone, powered by the MediaTek Dimensity 700 SoC, is expected to be made available in China in four color options. The Pro version of the same is expected to come packed with the MediaTek Dimensity 900 chipset.
Lu Weibing, Partner at Xiaomi Group, President of Xiaomi China and International Department as well as General Manager of Redmi brand, is set to host a talk on 26th May regarding the global shortage of chips and shed light on how it affects the company.
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