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POCO has become the fastest growing smartphone brand in India. The company saw a year on year growth of a whopping 300 percent in the first quarter of this year, as per a new report.

POCO X2
Redmi K30 4G has been rebranded as POCO X2 in India

According to the IDC Worldwide Quarterly Mobile Phone Track that was released in May 2021. The report added that the Chinese smartphone maker saw an “immensely” positive reception for its product portfolio in the region. Its various offerings that have offered stellar performance have enabled it to become the fastest growing smartphone brand. Back in November 2020, the company had ranked third in the online smartphone brand category. This had it overtake the likes of Realme and OnePlus in a short span of just 10 months.

Now, the brand has achieved another milestone. Just last year, the POCO X2 had been the best selling smartphone on Flipkart, a local e-retailer giant, under the price segment of 15,000 to 20,000 INR in March. Similarly, its successor the POCO X3 was also featured as one of the best smartphones under the sub 20K category. This model sold around 500,000 units in just 45 days of its launch in India. Furthermore, the brand soon launched the high end POCO X3 Pro that targeted users that wished for more performance.

POCO

Anuj Sharma, Country Director, POCO India stated that “Our rise to the top 3 in the online smartphone space in just 10 months was a testimony of the love and trust we have received from our fans and consumers. This trust has helped us achieve yet another milestone by achieving the highest growth among the top ten smartphone brands in the first quarter of 2021. As we continue to grow in the market, we aim to focus on delivering the best and compelling proposition, without compromising on the quality of the devices, with continuous belief in our philosophy of “Everything you need and nothing you don’t.”

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