From China to India to the EMEA region, the tablet market has experienced a resurgence of sort propelled by the COVID 19 pandemic. Before this resurgence, the tablet market had been experiencing dwindling fortunes since the emergence of large display-packing smartphones. The resurgence started last year as a result of the lockdown which gave rise to the need to move classes online, hold virtual meetings, and work remotely. To get a clear idea of the growth level, China recorded its biggest growth in the tablet market since 2014 in Q3 2020.
Market research firm Counterpoint has now revealed that the global tablet market equally recorded a substantial 19% YoY growth in 2020. The industry saw demand for large-screen mobile devices spiral upwards as a result of the need to work remotely, as well as take online classes during the stay-at-home period. Even as restrictions are being eased up, the demand for tablets isn’t looking like what will come down soon. Counterpoint also reports that the industry grew by a staggering 53% YoY in Q1 2021 after reaching a five-year high in Q4 2020. However, the shipments fell by 22% on a Quarter-on-Quarter basis but that is due to the first quarter being an off-season period.
Samsung and Apple which have sustained their tablet business over the years recorded the biggest growth during the period as they expanded their market share in 2020 following the rising demand. This was made even easier for the duo since most OEMs had either closed or downsized their tablet market. Xiaomi, for instance, haven’t launched a new model since 2018 when the Mi Pad 4 was launched. The plight of Huawei which hitherto had a significant share of the market, also gifted some more market shares to Apple and Samsung.
The report also shows that Apple’s iPad shipments grew by 33% worldwide in 2020 compared to 2019, making it the market leader. The US company also saw an increase in its market share in Q1 2021 to 37%. The Cupertino-based company recorded impressive performance in all major regions globally but that of Japan continued to hover around an all-time high.
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