In January this year, OnePlus announced the merger of its research and development (R&D) arm with that of OPPO. While both companies had planned to share merge their R&D team, OnePlus did clarify that its software won’t be touched. In a new twist, OnePlus has announced the full integration of its smartphone brand with OPPO. The company will now function as a brand under OPPO but it still retains its independence. 
In a press release to fans posted on its forum, OnePlus CEO Pete Lau disclosed that the move would open up more resources to the company which could be deployed to create better products. He also stated that the integration would make OnePlus become more efficient in aspects such as faster and more stable software updates for OnePlus users.
Recall that in August 2020 that Pete Lau, the founder, and CEO of OnePlus, returned to OPPO as senior vice president and the company’s head of product strategy. But even before now, it was common to notice that OnePlus’ flagship models were sometimes rebadged OPPO models.
The OnePlus CEO further stated that the brand will continue to operate independently, maintaining its focus on providing its fans with the best possible products and experience. The company will continue to launch OnePlus products and will equally hold separate launch events. The OnePlus community will equally be retained for closer feedback on all channels. However, we may continue to see models launched under the OPPO brand in some markets and under the Oneplus brand subsequently in other markets.
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