OnePlus has just announced that it is appointing renowned Indian Cricketer, Jasprit Bumrah, as the brand ambassador for its wearables category of products. The company made the announcement earlier today (18th June 2021) and even shared a video on YouTube.
As per the Chinese smartphone maker, the partnership with the athlete is a part of its efforts to pursue perfection, since the brand’s philosophy is ‘Never Settle.’ This move from the company seeks to help it connect with India’s youth as well and represents a “passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better.” The company added that the association with Jasprit Bumrah also marked another milestone for OnePlus’ journey in India.
Furthermore, the wearable category from the brand includes the OnePlus Watch, which is the brand’s first smartwatch that launched globally. It offers a premium design along with smart tracking features and more. The device arrives with a blood oxygen tracking monitoring and can even track the users’ activity in sports like Cricket. The OnePlus Watch will be available in the region for a special launch price of 14,999 INR (roughly 203 US Dollars) while the OnePlus Band will be available for 2,499 INR (roughly 34 US Dollars) on Amazon India, the company’s official website, Flipkart.com, and other partner stores.
The Indian Cricketer Bumrah added that “It’s really wonderful to see a young brand empower the tech landscape and rise to the challenge of delivering exactly what consumers want. Premium, high performing, and comfortable, OnePlus’s straightforward approach to its wearables ensures that it integrates with various lifestyles and brings users one step closer to meeting their daily needs and fitness goals.”
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