Earlier this week, Xiaomi made a new account on Weibo, a Chinese microblogging website, for a new department. The new unit in question is its very own movie studio, which has been dubbed as Xiaomi Studios.
As the name suggests, the new movie studio from the Chinese tech giant will aim on exploring content creation. In this announcement, the company also shared that it will also be launching its XIAOMI CREATOR program on the social media platform. Smartphone cameras performance have become increasingly more advanced with each passing year. So, it seems like the company is bringing this to the forefront with the new studio to highlight its capabilities.
Similarly in the past, Apple has used its iPhones to produce short films like the “Three Minutes,” which was shot in China. Now, it seems like Xiaomi is also following this example but expanding upon this idea. While smartphone cameras are not as powerful as as dedicated movie camera, they still offer users a cheaper and more accessible option for photography and videography. Many have already used their handsets for shooting movies or similar projects, so the smartphone maker’s new studio might aim to bring more opportunities to these content creators.
In other words, we might soon see some short films from the Chinese brand. The finer details regarding the new studio and the Creator program are currently unknown but more news should surface soon. So stay tuned for more, as we will provide updates when additional information is available regarding this matter.
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