Apple leads wearables market in Europe in Q1 2021 thanks to strong Apple Watches sale

Apple is one of the leading companies when it comes to wearable devices and that is applicable to the European market as well. According to the data revealed by IDC, Apple continues to lead the wearable market in Europe in the first quarter of this year, selling over 7.8 million devices.

As for the market share, the Cupertino-based tech giant is controlling 35.6 percent of the wearable market in Europe. The second spot is reserved by Samsung with a 16.1 percent market share, selling over 3.5 million devices.

Chinese companies Xiaomi, Huawei, and Huami make up the top five wearable brands in the continent. The report also adds that Xiaomi has managed to sell 2.5 million devices in the first quarter of this year.

The IDC report also reveals that the earwear products account for the biggest share in 2020, with over 50.1 million units sold last year in this category. Now, as for the smartwatches, over 23.4 million units were sold last year, with the popular Apple Watches leading the category.

Apple Watches accounted for 31.2 percent market share, reaching 6.9 million units, representing a growth of 51.2 Year-on-Year. While WatchOS has surpassed market expectations, the price cut of Watch Series 3 and Watch SE led to stronger sales.

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